If you’re just getting started with an affiliate marketing program, chances are that you’re hunting around for some reliable, cost effective traffic sources. The good news is that there are lots of them out there. The trick is in knowing how to choose the ones that are best for your program and that offer a high return on investment. Of course, there are some no-cost resources, but keep in mind that free usually entails an investment of time on your part. So, whether you want to pay out cold, hard, cash for visitors or devote time to finding some of them own your own, here are six ways that have worked well for newcomers to the affiliate field.
Pay Per Click Ads
If you want to only pay when someone clicks on your ad, whether it’s on Google or another search engine, PPC is the way to go. This system is ideal for forex affiliate programs and pretty much anything finance related. In a PPC agreement, you can set monthly or weekly spending limits to assure that you don’t go over budget. Plus, you have the advantage of being able to review reports that verify the number of clicks your ads received.
Banners & Links
You can create your own banners and links after downloading some freeware and then place them on social media, on specific websites, or in personal emails. Be aware that you will, of course, need to pay for placing a banner or link on someone else’s website. But, when it comes to social media, your own site, or outgoing emails, there’s no cost at all.
If you feel like writing a relevant and helpful article about your affiliate niche and offering it at no cost to high traffic websites, it’s possible to acquire lots of attention for no outlay of cash. If you write the article yourself, the only investment is time. If you hire someone to write it for you, expect to pay a rate of several cents per word. Guest posting is one of the oldest and easiest ways to get started with your own personal traffic building efforts.
Leverage Your Email List
No matter how large or small your email list is, use it to pump your program. If you have just a few names on the list, consider purchasing 50 or so addresses from one of the reputable, fair priced online sellers. Be careful not to buy any more until you test out the first batch.
Make a Short Video
Create and promote a short (less than 2 minutes) video about your affiliate product or service. After that, you’ll need to promote the video via an email campaign or any other way you feel will get the job done. Well-made videos can serve as a springboard to a more complex marketing strategy.
Social Media Ads
It’s easy enough to purchase extremely targeted ads on sites like Facebook. In fact, the beauty of these paid sources is that you can drill down to minute levels of demographics. For instance, if your key market is college students who collect stamps and like jazz music, you can advertise to that specific niche via social media advertising.